Survival, sustenance and growth in the online domain, is a matter of being visible. This is a challenge in itself, considering the countless websites that you need to beat for figuring in the top search results. Having a robust digital marketing plan does not remain a choice in these circumstances as you cannot even think of getting to the top without one. Search Engine Optimization (SEO) is the mainstay of digital marketing strategy. It involves tactics that get you on the top positions of search rankings and increase traffic to your website.
Overall, SEO is a broad technique that involves several elements, all of which work in a specific way to get your site positioned well. Each of the elements has to be handled properly to get holistic results with the strategy. Structurally, these elements are divided into on-page and off-page SEO. As the names suggests, on-page elements are concerned with the website while off-page elements are outside the website. Even though these are totally different, they have a common goal, to get high search ranking and more traffic for your website. Let us list all these elements in detail.
10 Essential Elements Of A Result-Oriented SEO Strategy
On-Page SEO
- Content: Perhaps the most vital SEO element is content, which is often referred to as the soul of SEO. High-quality, informative and genuine content is desired to get your website prioritized for search rankings. Essentially, it should cater all the information that the user may want before buying your product or service.
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- Keywords: While rich and informative content is very important, it is equally essential to have it optimized with the right keywords. The keywords should be placed seamlessly and be in an optimal density to get attention of search engines. However, you should not go overboard with their usage and keep their density optimal.
- Page speed: Optimization of loading speed is another critical SEO element because it determines the user experience that your website offers. A slow loading website is a turn off for users and search engines alike because the latest search algorithm prioritizes sites that are on top of loading speed and user experience.
- Responsiveness: Besides speed, you also need to ensure responsiveness of your website as a part of your on-page SEO. Being responsive makes your website capable of delivering consistent experiences across diverse devices, which is very important to capture your mobile audience.
- Technical SEO: Technical SEO elements such as meta titles, meta descriptions, header tags, image alt tags and schema markup are to be looked after to get you results for your online marketing strategy as well.
Off-Page SEO
- Backlinks: When it comes to off-page SEO, backlinks make the most important element. This tactic is all about having your content published on outside sources. A natural backlink profile is desirable, with a mix of links across high DA and low DA sites over the internet. It gives your website a good impression and makes you a credible candidate for search rankings.
- Guest blogging: Guest posting should ideally be a part of your backlink strategy. But it also brings several addition al benefits for your business. Getting your content posted on high DA sites improves your authority and propels your online rankings as well. Furthermore, it extends your reach to niche-based audience and connects you with qualified leads.
- Social Media: Another off-page SEO element that you cannot afford to ignore is social media. The idea is to build and strengthen your presence across diverse social channels to extend your reach. It enables you to promote your brand and build long-term relations with the target audience.
- Online Directories: Being present on reputed online directories is another reliable way to enhance your visibility. This element is great for building your brand reputation as it allows you to generate user reviews. The importance of these reviews cannot be ignored because they lend credibility to your brand.
- Forums and discussion boards: As a part of your SEO plan, it is critical to build your presence across forums and discussion boards on the internet. This tactic keeps you in conversation and thereby, boosts your visibility. Also, it gives you an opportunity to be connected with your target audience and address their queries and concerns.
Ensuring an optimal mix of all these elements can assure success for your SEO plan. Each of these has a key role to play and has the potential to boost your website rankings, traffic and ROI for your business. The ultimate objective for any business should, therefore, be to create a plan that has all of them integrated into it.