Doing a SEO review of your blog or website is important for many reasons: you can make an accurate evaluation of the health of your Blog or website, identify the specific areas that need to be enhanced, and plan the approach to take for future site updates.
Therefore Today I am writing article on topic How to do SEO review of your blog. Before starting SEO review, take a quick look why do you need a SEO review?
Why Do You Need a SEO review of your Blog?
When you think how much time SEO takes, you might frown at the very suggestion to expend extra time on it. While this could be true for lots of SEO actions, like receiving thousands of low quality backlinks that are not just a waste of time but they could really damage your Blog rankings, the case with SEO review is different. SEO reviews are not a waste of time for clear in your mind. Yes, a thorough review of a big blog or website could take days or even weeks however without it you are left in the dark.
Generally, the main intention of a SEO review is to give you a suggestion where your SEO efforts have got you to so great. Lacking this knowledge, it makes no sense to complete any SEO actions, since you don’t know what the arrival from them is. This is why a SEO expert can’t do without uncommon SEO reviews.
Crawl Your Blog or Website
Before you start with the analysis steps of a SEO review, you require performing some prep steps. The first one is to crawl your blog or website. This will tell you if you have sections of your blog or website that are not accessible to search engines. If you there are such pages or sections, you know right away why they do not rank well – in reality, they do not rank at all for the reason that they are not included in the databases of search engines.
To perform a crawl of your blog or website, you need a tool. The choice of tools here is pretty rich but we can entirely recommend the Search Engine Spider Simulator tool. It’s a simple tool that tells you what is index able from your blog or website and what isn’t.
Check What Search Engines Say about Your Blog
A crawler gives you a violent idea about what from your blog or website is index able and what isn’t although this is not all the data we require. The fact that a page is crawl able doesn’t forever mean it’s included in search engines’ databases. Thus, we need to make sure what of our crawl able pages made it there moreover what didn’t.
Unfortunately, in order to do so, we require hacking the databases of Google, Bing, and the other major search engines and this surely isn’t a feasible option. The next most excellent thing is to use the sets of Webmaster tools these search engines recommend for free. If you are not recognizable with Google Webmaster Tools or Bing Webmaster Tools, it’s high time to perfect this and start using these tools frequently. The data you will acquire from them is not all you require but for a start, they are sufficient to perform a SEO review.
Time for the Actual SEO Review of your Blog
After you ready yourself by checking what’s crawl able from your blog or website and what webmaster tools report, now we able to start the SEO review itself.
1. Analyze Accessibility and Index ability
The first step in the accessibility as well as index ability analysis is to make sure you haven’t by accident blocked crawlers from your blog or website.
A. Analyze Robots.txt
To make sure if you haven’t blocked crawlers, have a look at your Robots.txt file to decide if there are no user agents banned of your blog that should be indexed put by mistake in the banned area. You can make sure this in the file itself or utilize Google Webmaster Tools to see which URLs it lists as banned.
B. Make Sure 404 Errors and Redirects
C. Examine the XML Sitemap
XML sitemaps are way too significant to ignore. This is why, no SEO review is complete without a check if your XML sitemap is up-to-date, readable, as well as functioning. Your XML sitemap must include only blog or web pages that are really on your blog or website and all your blog or web pages you want indexed must be included in the sitemap. Any difference from this rule is a budding problem, so you need to find it as well as solve it now.
Also, double check if your XML sitemap is submitted to search engines. You might have the great XML sitemap but if it isn’t used by search engines, this makes it useless.
D. Blog Design or Development Audit
If your blog or website takes time to load and or is normally down, this is also a turnoff to together human users as well as search engine spiders, so these problems also need to be corrected asp. Just find a good host as well as your problems are over!
In addition to accessibility, site index ability is also something you need to make sure, when you perform a SEO review. Here are some quick ways to do it.
E. Make sure the Number of Pages Indexed by Search Engines
The simplest way to make sure the number of pages indexed by a particular search engine is to type this in the search bar:
This command gives you the number of pages from your blog or website indexed by the search engine. But the number of web pages indexed by search engines is close to the actual number of pages on your blog, this is the best for the reason that it shows that your site is indexed successfully.
If the number of pages are indexed by search engines is much smaller than the actual number of pages on your blog or website, this shows that many pages are inaccessible as well as you need to check why this happens.
If the number of web pages indexed by search engines is much better than the actual number of pages on your blog or website, this imply you have lots of duplicate content you need to clear as quick as you can. Just use site:yoursite.com&start=990 to see if Google will report copy content.
If you get nothing when your problem the site: yoursite.com command, you can scream with pain because this usually means one thing – you have been excluded from the search engine’s index. This is the most severe penalty a blog or website can get.
2. Examine On-Page Ranking Factors
The group of on-page ranking factors is enormous and so is its importance. We could add some more on-page aspect but here are the basic ones you shouldn’t skip:
A. Blog or website URLs
Site URLs need to be user friendly with the relevant keywords in them, and have no overlap (i.e. no two URLs should point to the matching page, unless you use redirects for the reason that for search engines this is duplicate content).
B. Page Article
Page article is a topic on its own for the reason that you can apply lots of time to SEO auditing your article. The points to consider are numerous but the main ones contain:
- Is your article thin – i.e. do you have pages with just a few words or sentences of article?
- Is your article unique – i.e. do other sites in your niche have comparable stuff or not?
- Is your article keyword-rich – i.e. do you have a good keyword density for your target keywords (without going in the keyword spamming direction, although)?
- Do your keywords come into view in the right places – i.e. headings and the first paragraph?
- Do you have duplicate article on page and or site wise – i.e. if you use the same footer or sidebar on each page, this is also duplicate article, though it surely is less severe than having the same articles two or more times on the blog or website.
C. Outbound Links
The quantity with quality of outbound links is of crucial importance. This is why you require to double check that you have no more than 1 outbound link per 500-1,000 words of text as well as that this link points to a trustworthy blog or web site. Of course, you can use no-follow for outbound links but still this isn’t a guarantee for the reason that not all search engines (even Google itself) tribute it at all times.
D. Meta Tags
Meta tags are normally underestimated but they do matter for good rankings. For example, you might want to make certain that each page has a unique Meta description. You should also make sure that the <title> tag is properly filled with the name of the blog or webpage it refers to.
3. Examine Off-Page Ranking Factors
On-page factors are significant and their analysis certainly takes a lot of time. Still, off-page ranking factors are also significant however the good news is that their analysis isn’t that time-consuming. Here are several of these off-page ranking factors you require to think about.
A. Number and Quality of Backlinks
The number and quality of backlinks is very, very significant. This is why, when you are performing a SEO review, you should check these:
- Do your backlinks come from trustworthy blog or websites in your niche?
- Do you have lots of unique backlinking domains or do your links come from just a couple of unique domains?
- Do you have toxic backlinks (i.e. links from bad or spammy blog or websites)?
- Do you have nofollow backlinks (you should for the reason that if you don’t, this is very apprehensive)
- Do your backlinks have relevant keywords in the anchor text as well as are these keywords different from one another?
If you have an enormous amount of backlinks, you might require a lot of time to analyze them. To make your job easier, you require a good backlink inspection tool.
B. Position with Recognized Ranking Services
Even if your blog or website has a good backlink profile this doesn’t mean it is a good ranking blog or website. In addition to your rankings with Google as well as the other search engines, one more aspect to consider about your position on the Web is how of good reputation ranking services, such as Alexa, Page Rank, Domain Authority, Page Authority etc. rank you.
C. Presence on Social Media
Social media, such as Twitter, Facebook, Pinterest, Slideshare, and the other social networking sites is a good indicator about your blog or website’s reputation. If you have a large following on these sites as well as a good number of reposts, this is an enormous plus.
4. Evaluate Yourself to the Competition
Finally, the last step in the SEO review process is to see how you fare judge against to your competitors. This is also a time-consuming step, specially if you have lots of competitors although you shouldn’t skip it. To find out how to examine your competition, check this article.
This SEO review certainly took a lot of time as well as effort but this wasn’t in unsuccessful. You got precious information that can save you long hours of worthless work. Now, put all the conclusions of the audit in writing, save the file(s) wherever safe, so that when you make a decision to perform another audit sometimes in the future, you have what to judge against with. SEO review can be very time consuming but it is best if you make them regularly, i.e. once a month otherwise once in three months for the reason that this way you will know how you are doing as well as will save yourself the problem to do SEO activities that have no (positive) effect on your blog rankings.