Real Estate Bloggers Tips- We are going to tell you here what 5 real estate bloggers shared blogging secrets that helped them to succeed.
About 3% to 5% of the GDP can be attributed to investments in residential property. And the housing market has been back on the rise over the past few years.
Existing home sales are up 2.5% this year, and in 2018, an estimated $5.34 million existing homes were sold.
Considering that real estate agents make upwards of 5% on every sale, there is a lot of money to be made selling homes. That being said, the job is different than it used to be.
Real estate bloggers are real estate agents who utilize the internet and its various social media platforms to build their clientele. It’s a great way to perform outreach, interact with clients and potential buyers, post properties and much more.
But where should one begin? What are the trades and secrets of those successful real estate agent bloggers?
Keep reading to find out the blogging secrets that helped these real estate bloggers to succeed.
5 Real Estate Bloggers Shared Blogging Secrets
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They Answer Popular Questions
Many people, especially first-time buyers, have tons of questions when it comes to beginning the process of purchasing their first home.
The best way to appeal to the masses is to post about those topics on a regular basis. Questions that may seem second nature to a real estate agent or a seasoned buyer may be plaguing the minds of new buyers everywhere.
This is where you have a chance to show off while building trust. A new buyer might spend months looking. And every time they decide to get on their phone and peruse their options, they’ll go to your blog, page, or account if you make yourself their reference point for all things real estate.
You can create a list of frequently asked questions pertaining to buying, selling, flipping, foreclosure, relocation, and all things real estate. From there you can answer those simple questions in an exciting way, like by including an attention-grabbing photo or adding an element of interactive design.
Kyle Hiscosk reminds bloggers to be consistent. Whether you post once a week or once a day, try to be consistent in your post quality and quantity.
See also– Best 10 Effective Blogging Tips From Blogging Expert
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They Create and Posts Lists
You want your clients to buy a home that they love. But in order to get there, there are a series of steps they’ll go through first.
Successful real estate agent bloggers make lists. You could share a checklist of all the steps to take before buying a house. Or you could make a list debunking common real estate myth.
You could make a list of all the things a buyer should expect for AFTER their purchase. The more useful information you provide, the more your posts will be shared and viewed by more and more potential clients. And your lists don’t always have to pertain to buying a house. They could have to do with renovating, or steps to take in order to start packing up a home.
As real estate blogger Bill Gassett says, make sure that your information is correct. Any information that you post should be of high quality and accurate.
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They Create Powerful Profiles
The same way that a business would want to show proof of concept, you want to do the same for your social media profiles. Provide as much information as possible pertaining to your experience, knowledge, and contact info. You want your viewers to be able to create a perception of you in their minds that they can begin to trust.
Luke Skar, a real estate blogger, said that creating complete profiles on a variety of social media platforms will help bloggers attract and HOLD their audiences.
Another great tip, if your clients will let you, is to post your sales online with photos of you and whoever you sold to. Doing so adds an element to your personality. It shows that you not only care about making money but also about the people that you serve and the happiness you want them to feel about their new purchase.
See also– Best 10 Effective Blogging Tips From Blogging Expert
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They Talk About Mortgage Rates and Money
Lynn Pineda is another successful real estate blogger who says to let your personality shine through. Talk about the tough subjects, like mortgage rates and money and how it relates to you. You could mention your own first mortgage payment and then go on to explain how mortgage rates work.
If you’ve been in the business for long enough, you can begin to share patterns that you’ve noticed or advice that is based on things you’ve seen happen more than once.
Being honest and relating subjects to your own experience is an excellent way to build trust. If someone calls you and says “I want to sell my house cash,” offer honest advice, even if it means you won’t get that client. They might have a friend who’s looking later on down the road.
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They Show off What They Have and They Share
Kevin Vitali knows all about realtor blogging. He says that social media is a great way to promote your content. So, post about your homes and properties! Make sure you reveal key points that highlight the space, with photos to back them up.
Even though real estate is a competitive market, another way to grow is to share posts created by other agents. Chances are, they’ll start to do the same to you. You never know if it might lead to a sale!
Real Estate Bloggers Make Their Jobs Easier
Remember that age-old saying “Work smarter, not harder?” When it comes to real estate bloggers, this saying has shown to be true. Most of the world is on the internet. Thus, the smart thing to do is use that medium to your advantage.
You don’t have to be on every social media platform there is, just the one or ones that work for you. As long as you provide consistent, accurate, interesting and honest content, you’ll inevitably grow your client base.
The first step is to start your first profile. So, pick the platform with which you feel most comfortable, and start creating your profile today! You’ll be up and running and ready for your first blog post in no time.